What If You Could Sell Without Hype?
One of the things that stops most well-meaning coaches, consultants, course creators etc, is the belief that they have to make super bold, hype-filled claims......and write 💩-hot copy to convince
Email List Curation Advice From D̶r̶.̶ ̶S̶e̶u̶s̶s̶’̶ FDR’s Advisor
Email List Curation Advice From D̶r̶.̶ ̶S̶e̶u̶s̶s̶’̶ FDR’s Advisor According to Wikipedia, Bernard Mannes Baruch (August 19, 1870 – June 20, 1965) was an American financier and statesman.He was also an
3 Things I Look For When Analyzing Sales Page Copy
My mouse hovers over the record button as I stare at the sales page in front of me.It's a from a client who's asked for feedback on their sales page.I
Is There a Doctor in The House?
In one of the early scenes in the pilot episode of House, M.D. (the old TV show featuring Hugh Laurie) he is examining a brain scan with his team of
Personal Priorities Precede Putting Pen to Paper
Here's something to chew on this fine day... Whatever strategy you choose to grow your business is the one you're going to have to use to maintain that growth later on. So
An Important Skill for Profitable Email Writing
An early adopter of my VICTORS of VALUE training who watched the full training within 12 hours of buying it (a hallmark of an "ideal client" for me — someone
Why You Don’t Need to be a Good Writer to Write Good Emails
There are two objections I hear time and time again when I tell clients (and would-be clients) that they should be emailing their list a minimum of three times per
Let Them Play God
Got this reply to yesterday's post about "3 reasons to get people to reply to your emails": "And the 4th reason is that when people have a role in planning your
3 Reasons to Get People to Reply to Your Emails
If you're on my email list you may have noticed I've regularly ask you to reply back to my emails a fair bit recently. When I first offered the VICTORS of