Irreverent Canadian Goes Rogue and Shares His Hard-Won Lessons Working 20 Years In The "Guru-Eat-Guru" World of The Expertise Economy

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What If You Could Sell Without Hype?

One of the things that stops most well-meaning coaches, consultants, course creators etc, is the belief that they have to make super bold, hype-filled claims... ...and write 💩-hot copy to convince

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Let Them Play God

Got this reply to yesterday's post about "3 reasons to get people to reply to your emails": "And the 4th reason is that when people have a role in planning your

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