After 20 years in the "helping others" industry (personal & professional development, coaching, workshops, etc) I've refined an approach to marketing that feels great for everyone involved...
...and happens to be pretty darn effective.
It's called Education Based Marketing, but don't confuse that with "content marketing".
Lots of people promote with content, and still end up wondering why no one wants what they have to offer.
Education based marketing is how to market, not where to market.
You can use education based marketing in a lead magnet, a webinar, a short online course or workshop, email marketing, social media marketing...
...you get the picture.
You can use it anywhere you're going to place your marketing, whether online or offline.
The beauty of education based marketing, when done correctly, is that it speaks to many people that traditional marketing never reaches.
And here's what's really cool.
When you use Education Based Marketing, you'll actually be giving your potential clients a huge gift by marketing to the more and more frequently.
Weird, I know.
But when you're focused on sending valuable, useful education that helps your clients better understand their problem, and the different solutions that are available, they'll actually look forward to hearing from you.
Anyway if you'd like to know more about Education Based Marketing and my personal approach and insights after 20 years of marketing and selling information, education and transformation, subscribe to my list below: