In honour of my grandmother, Lillian Rose Killoran, who we laid to rest in Jan 2024 at age 97, and who was matriarch to a family of:

* 13 children (my mom is #3)
* 30 grandchildren (I’m second oldest)
* 31 great-grandchildren (with at least one more brewing)
* 1 great-great-grandchild (and more on the way, no doubt)

I give you:

13 Ways to Give Value
in Your Marketing
Without Teaching
“How To”

​(Because "How" Is
What You Get Paid For)

1 - tell personal stories

2 - have strong opinions (and be able to back them up)

3 - share client case studies and testimonials

4 - share frameworks (what to do, not how)

5- obliterate objections, one-by-one

6- use parables, metaphors and analogies to make your point

7- tell cautionary tales

8 - respond to haters publicly

9 - identify and attack a common enemy

10 - dispel popular myths

11- celebrate client wins

12 - comment on relevant stories of note

13 - give lists of things related to your topic

See what I did there? 😜

I used five of these in this post... do you know what they are?

Comment below and let me know.

Paul Keetch

    2 replies to "13 Ways to Give Value in Marketing Without Teaching How To"

    • Charles Davis

      1, 2, 4, 7, 10

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