13 Ways to Give Value in Marketing Without Teaching How To

In honour of my grandmother, Lillian Rose Killoran, who we laid to rest in Jan 2024 at age 97, and who was matriarch to a family of:

* 13 children (my mom is #3)
* 30 grandchildren (I’m second oldest)
* 31 great-grandchildren (with at least one more brewing)
* 1 great-great-grandchild (and more on the way, no doubt)

I give you:

13 Ways to Give Value
in Your Marketing
Without Teaching
“How To”

​(Because "How" Is
What You Get Paid For)

1 - tell personal stories

2 - have strong opinions (and be able to back them up)

3 - share client case studies and testimonials

4 - share frameworks (what to do, not how)

5- obliterate objections, one-by-one

6- use parables, metaphors and analogies to make your point

7- tell cautionary tales

8 - respond to haters publicly

9 - identify and attack a common enemy

10 - dispel popular myths

11- celebrate client wins

12 - comment on relevant stories of note

13 - give lists of things related to your topic

See what I did there? 😜

I used five of these in this post... do you know what they are?

Comment below and let me know.

Paul Keetch