If you're on my email list you may have noticed I've regularly ask you to reply back to my emails a fair bit recently.

When I first offered the VICTORS of VALUE training I asked you to reply back about WHY you want it, in order to get the discount.

Then I asked a question about whether you'd prefer to access content via a website login or via an app on your phone or tablet.

(The winner, by far, seems to be website login... which kind of surprises me and may or may not be the direction I end up going in the long run.)

I've done similar things in the past, with various things.

And you might be wondering WHY I do that from time to time...

Well, there are three reasons.

The first is because I genuinely want the answers to those questions, whether about a product, a preference or anything else.

Hearing from people WHY they want a particular product, for example, gives me great insight into the motivation behind wanting it in the first place. Which I can use in future marketing.

The second is because I can then use those replies as fodder for new emails. Not just the insights, but the actual words, questions, etc.

I did this recently when I shared a few of the reasons people gave me for wanting a product, as part of a promotional email.

Even when I don't necessarily ask a for a reply, I sometimes get them. Those replies are also great content opportunities.

(You're always welcome to reply, btw... I read them all and respond to many of them. Or you may see your question here in one of my emails — if I do, I'll only ever use your name if you give me explicit permission to do so.)

The third and final reason is because it helps improve my domain "sender reputation". Meaning, my domain gets positively identified as a more legit business because there is two-way communication going on.

Unlike a spammer who just blasts and blasts and blasts.

Anyway, it's a good idea to incorporate this into YOUR emails from time to time as well, for all of the reasons listed above.

There are probably other benefits, like growing the "know, like and trust" factor, as well.

For what it's worth.

Rantin' and ravin' my way on a mission to make marketing your expertise-driven freelance business fun, easy AND effective.

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