"Art is the elimination of the unnecessary."
- Pablo Picasso
And so it is with getting clients.
Too often people are chasing "the next big thing" (currently AI) in order to figure out how to cut corners.
Get things done more quickly. Usually things they don't want to do (or don't do well).
Like marketing content.
This isn't a rant about AI destroying what's left of human creativity and ingenuity.
It's about taking what Pablo said and applying it to your marketing efforts
Good marketing isn't about "adding" new things all the time. Although sometimes that IS warranted.
Often it's about figuring out what's working for you and doubling down on that, while eliminating the things that aren't working.
Perhaps you're posting on all. the. social. sites...
...creating format-appropriate content for each, even if you're "repurposing" the core message.
But then, perhaps all of your engagement and leads are only coming from one or two of those sites.
What should you do?
Probably eliminate the waste and focus on what's already working.
Cut the fat. Focus on the meat.
This is where "knowing your numbers" comes in handy.
Knowing what kind of engagement you're getting... but also what kind of leads are coming in, and whether or not they're converting to customers.
One of the reasons (in my oh-so-humble opinion) that so many coaches and course creators dislike marketing is because they're trying to do too much.
They're spreading themselves too thin.
Constantly feeling like they're on a hamster wheel, with little or nothing to show for it.
So don't try and be everywhere - at least not at the start.
Just because some online gUrU! 🤪 says something is "tHe nExT bIg tHiNg!!1!" doesn't mean you have to drop everything and follow.
Sometimes that's the right choice.
But often it's not. It's just that they're trying to make money off of your desperation and need...
...and shiny new toys are always exciting.
Like all the ChatGPT prompt offers going on right now.
With the speed at which that tech is advancing, those prompts are likely to be out of date in six months, if not six weeks.
Anyway, I digress.
Before trying to add new things to your marketing mix, check to see if there's anything you can eliminate first.
Then spend some of that found time doubling down on efforts you know are already working and see if you can get more/better results there.
Agree? Disagree? Comment and let me know.
I try and respond to everyone who replies, but it may take a day or two... things are hectic in Keetch-land these days.