There’s a war on “effort” my friend, and we must fight back.

There are whole groups of people perverting what it means to undertake meaningful work.

I don't know if it's "the young generation" or the "Law of Attraction" crowd, but it seems like anything that requires actual physical, mental or emotional effort is deemed bad simply because it's hard or uncomfortable.

"Love should be easy, maybe I should leave."

“I’m not feeling it today, so I'll do this another time.”

“I’ve set my intention, now I wait.”

“The Universe wants me to win.”

What a Bunch of B.S. 🆘

Listen, I don’t care how old you are or what you believe about how the world works.

I’m 100% in favour of setting an “intention” (having a vision for what you want).

But if you aren’t willing to make a plan…

…and then show up and do the work…

You Ain’t Gonna Win 🤷‍♂️

(sorry, not sorry)

If you want something you don't currently have:

–> A great relationship

–> Mo' money in yo' bank account

–> Better heath

–> More happiness

–> or WHATEVER else...

Well, you have to work at it.

Do something different than what you've been doing (unless what you've been doing is getting you where you want to go in which case, double down).

You have to be the person who who is capable of earning, achieving, acquiring and managing those things.

A great relationship takes work.

Making money takes work. (Sure you can find efficiencies (A.I., outsourcing, etc) and invest in other ways to make your money work for you, but you gotta make it first.)

Being in good health means eating right and exercising regularly.

And so it goes.

But here's the thing.

Effort Isn't Bad or Good, It's Neutral

Meaning, it is what you make it to be. Nothing more, nothing less.

Something can be hard. But hard doesn't make it bad unless YOU make it so.

Not going anywhere in particular with this, but this kind of magical thinking sees to be rampant these days.

As the old saying goes:

Trust in Allah

(God, the Universe, chaos, whatever)

yet tie your camel.

ie: Have whatever faith is important to you, but also take action on your own behalf.

Enough for today.

Paul Keetch

My novel My Time With Simon goes deeper into this and some of my personal philosophies of life. You can get a copy here, if you like:

https://paulkeetch.com/simon

Rantin' and ravin' my way on a mission to make marketing your expertise-driven freelance business fun, easy AND effective.

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