According to Wikipedia, Bernard Mannes Baruch (August 19, 1870 – June 20, 1965) was an American financier and statesman.

He was also an advisor to Woodrow Wilson and FDR and regularly hosted dinner parties for people of influence, I would guess in both the financial and political arenas (since they're so closely linked).

At one point he was asked by New York Times society columnist Igor Cassini about the seating arrangements for these dinners and how much care and attention he gave to where certain individuals sat, who sat together, etc.

To which he (now famously misattributed) replied:

I never bother about that.


The people who matter don't mind,
and the people who mind don't matter.

You may have (as I did) heard this quote attributed to the inimitable Dr. Seuss.

Sadly — like so many quotes misattributed to Einstein in the name of giving legitimacy to non-scientific claims — Dr. Seuss never said this.

And yet if you search it online, the first umpteen results all attribute the quote to him, despite having no reference to where he said it.

More proof that the internet is a cesspool if misinformation that leads so many people to believe things that simply aren't true.

(Unrelated: Anyone know the exact date the covid vaccines are going to kill me? I have important travel plans upcoming...)

I digress.

Much like those misattributed Einstein quotes (including "the definition of insanity") there is some truth and wisdom to be gleaned from these sayings, despite them not coming from an "inspirational source" like Einstein or Seuss.

In this case, it's a powerful means of curating your email list (and social media following, if you choose to market yourself there).

Be yourself. Let your freak flag fly.

Say what you believe to be true about your subject matter, the world at large, etc.

Take a stance, because...

The people who matter don't mind,


and the people who mind don't matter can just unsubscribe.

Just do your due diligence and don't push more misinformation out there, okay?

"BuT tHeRe'S fOrMaLdEhYdE iN vAcCiNeS!"

(yea, and it's in bananas, too, in much higher quantities. quit being scared of words.)

Enough said.

Rantin' and ravin' my way on a mission to make marketing your expertise-driven freelance business fun, easy AND effective.

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