Got this reply to yesterday's post about "3 reasons to get people to reply to your emails":
"And the 4th reason is that when people have a role in planning your course, they’re way more likely to buy it."
When people get to have their ideas included in something it absolutely makes them more likely to say yes and hand over their credit card info.
A fifth reason is that when someone replies to your emails, they are inviting a conversation (versus passively ingesting your point of view without being able to offer theirs).
Which means you can also do personal follow-up via email to ensure that they DO buy (or figure out why they're not buying) which is way more valuable than just "pitching your email list".
If it's a monologue, you're not learning anything.
If it's a dialogue, you have the opportunity to learn something (or extract value in other ways) provided you keep an open mind.
So there's that.
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