After writing yesterday's email about the importance of getting people "ready" to work with you...

...instead of just hyping them up and getting then "excited" to whip out their credit card...

...I came across this doozy in a crackbook ad by a well-known and well respected (at least by others) guru-coach:

Slice Your Working Time In Half And Get All The Clients You Want With These Simple A.I. Hacks.

Which required a "clean up in aisle three" due to my vociferous reaction...

🤮 🤮 🤮

To be fair, this ad is probably working like gangbusters, but the promise is a load of BS. And is a good example of FOMO marketing.

I happen to know the person running the ad — and I also know this isn't the first time they're trying to bilk their audience with bullshit promises.

Let's break it down.

"Slice your working time in half"

Well for starters, you have no idea how much I work or don't work.

So promising to cut my work time in half is not something you can actually do.

You don't know where my time is going.

But it attracts the thirsty beavers who think they're working too hard for too little and sets up the promise of "easy money".


"Get all the clients you want"

This is such a vague, amorphous promise that it beat out the algorithm's BS-detectors...

...and yet it remains a steaming pile of horse dung, fresh from the equine booty.

There is almost no way to deliver on this promise, and yet (again) it sucks in those people who think the world is — or should be — push-button easy.

That everyone can magically attract everything they desire without having to do the actual work of earning it.

"With these simple A.I. hacks"

Another disingenuous bandwagon jumper trying to milk the good people of what little resources they have, with promise of time and money freedom using ChatGPT or whatever.

Like I said, this ad/headline is probably pulling in quite a few people.

People who are going to quickly find out that all the hype is fake, and this guru is just trying to get their money.

Many (too many, imo) are going to get suckered in to his BS and actually pay him.

But less than 5% are likely to get ANY result... let alone the lofty promises in this ad.

Anyway, rant over.

Hope I don't break an ankle jumping off my high horse.

Paul Keetch