Fake It Till You Make It
There's a lot of bad advice floating around out there, related to your business and pretty much everything else you can think of (health, wealth, relationships, etc). Every niche or industry
More “Guru Coaches” Spewing đź’© in Their Ads
After writing yesterday's email about the importance of getting people "ready" to work with you... ...instead of just hyping them up and getting then "excited" to whip out their credit card... ...I
Tempered excitement is a natural side effect of preparedness
Marketing gets a bad rap.Often for good reason.Many "guru coaches" embellish, invent or even outright lie in order to get people to join their programs.This is particularly true in the
Don’t Take This as Seriously as van Gogh Did, Ok?
"Art is the elimination of the unnecessary."- Pablo PicassoAnd so it is with getting clients.Too often people are chasing "the next big thing" (currently AI) in order to figure out
The Baby and the Bathwater: A Cautionary Tale
You've heard the phrase "don't throw the baby out with the bathwater" right? What it means is this: Don't mistakenly get rid of good things, when trying to get rid of something
Why I never use images in my emails
I used to use images... and sometimes still do for client emails, depending.​ But I no longer use them in my own emails and recommend you consider not using them in
5-Minute Week-Daily Ritual To Discover, Develop & Deepen Your Brand Voice
If you’re having difficulty find the right words to say when promoting your business……words that will get the attention of the people you want to serve and inspire them to
Say Goodbye to Selling
Say Goodbye To SellingHow to Market Your Coaching, Consulting or Professional Service Business In a Way That Makes "Selling" Unnecessarywritten by Paul Keetch© 2022, all rights reservedfor reprint rights email
Don’t Spin Your Wheels In Other People’s Mud
Back in the early days of my freelance career I bought into the strategy session stress-cycle.I had a Facebook ad-to-webinar-to-strategy-session funnel that worked like gangbusters.By "gangbusters" I mean I was