So you’re just getting started as a coach – congratulations!  It’s a rewarding business, whether you’re starting it to create some additional revenue or if you’re trying to replace your working income as a professional coach.


One of my mentors, Alex Mandossian, is fond of saying that the difference between an amateur and a professional is just $1.

As soon as you’ve earned a single dollar you move into the realm of professional – you’ve been paid for your work.  Once that happens, the key is to learn to replicate that process.

As you learn to replicate, you’ll also learn how to sell for larger amounts.


When you’re just starting out, getting clients is harder than it will ever be.  You don’t have testimonials and client stories to share… you may not have found your groove yet.

Of course you want to earn $100, $200 or even $500 per hour as a coach… but at the beginning you may need to settle for less.

And if you’re having trouble getting those first clients, you may decide to settle for MUCH less.

You could try offering a month of your coaching services for just $1.  Or $10.  Or $50.  Whatever works to get new clients to agree to work with you for one month.

The key is to be up front about your situation.

“I’m just getting started,” you’ll tell them, “and I know I don’t have the experience and client testimonials you’re probably looking for when evaluating my services at my normal rate of $________.  So, I’d like to offer you the chance to work with me for just $5 for one month.

“If, after the first month, you’d like to continue, my fee will go back to my standard rate of $________.  Does that sound like something that would work for you?”

When you do this, you’re taking the risk of the first month away from them and putting it squarely on your own shoulders.

This will keep you working hard and bringing everything to your coaching calls.  It also ensures that you make a transaction and go from amateur to professional.

Not to mention, you’ve now got their billing information, which makes the next money conversation much easier since you don’t have to worry about collecting this info.


P.S. If you’re having trouble attracting potential clients, click here for a step-by-step coach marketing plan to help get you started.

    2 replies to "How to Get Coaching Clients When You’re Just Starting Out"

    • Jason Fonceca

      Thanks for this Paul! It’s really brilliant stuff. I wish people had told me this when I was starting out.

      I also think it’s really cool that you help coaches, who are one of the most underserved groups, from what I can tell.

      Keep doing your thing!

      • Paul Keetch

        Thanks Jason! My goal is to help more people live happier & healthier by helping coaches help more people. I appreciate the feedback!

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