All due disrespect to me, that's a terrible name for a framework, let's be honest. That said, the underlying premise — which I'll be covering in my upcoming training... VICTORSofVALUE ...is decidedly less
If I understood the premise of your core offer (or any of your offers, for that matter) I can guarantee — with 100% certainty — that if I followed you
One of the traditional approaches with digital advertising (think FB ads, in particular) is having what's known as a "retargeting" campaign. In a retargeting campaign you track who has engaged with
I get so much pushback from well-meaning coaches, course creators, etc (freelance-y types like me) when I tell them to email their list more often. "I don't want to be a
There’s a war on “effort” my friend, and we must fight back. There are whole groups of people perverting what it means to undertake meaningful work. I don't know if it's "the
Mastery.It's a word that gets thrown around a lot in the coaching and course creation space.Specifically in offer names and promises.Time management mastery.Master your money.Master this. Master that.For me it's
In honour of my grandmother, Lillian Rose Killoran, who we laid to rest in Jan 2024 at age 97, and who was matriarch to a family of:* 13 children (my
A subscriber (not sure he wants me to share his name) writes:===One of your recent emails was about AI and robots. IIRC it was about relative latitudes and a Chat
There's a lot of bad advice floating around out there, related to your business and pretty much everything else you can think of (health, wealth, relationships, etc). Every niche or industry